So you are a real estate agent looking to get new clients on Facebook. You are in the right place, old friend. In this guide, I will show you everything you need to know about using Facebook for your real estate business. Congratulations. That is a professional and competitive first step in the online market. However, you cannot rely solely on your website to fully develop your brand.
The most successful real estate agents are also active on Facebook, which means that you can also go for marketing for USA Facebook likes.
What is the secret?
This platform is exactly what you need to attract more buyers and sellers. Sharing publications is a piece of cake, and everyone is familiar with how the site works and you will be targeting your ideal audience: there are more adults on Facebook than in any other social network. Also, Facebook Audience Insights tool … is gold.
Audience Insights provides you with information such as the size of the homes to be negotiated and the frequency with which your followers log in to Facebook. You can focus on the most important demographic data to set up ads aimed at the public interested in your business.
Set Up Your Facebook Business Page
Many real estate agents use their personal Facebook accounts to search for new clients and communicate with them. But this is a violation of the Facebook Terms of Service policy: If you are doing business, you must have your own business page on Facebook. Therefore, use your personal Facebook account to chat with your friends and family. Follow the rules. Create and publish high-quality free content.
Ask yourself: Why should someone follow your Facebook account?
Instead of offering your services by publishing testimonial videos and customer listings, think about how you can add value to your followers … without asking for anything in return. People will start looking for information in your account and establish a relationship with you. When the time comes to buy – or sell some property – you will be the first option, since they will think of you as a wise and attentive agent.
What kind of content could you publish?
80% of your posts on Facebook should be of relevant content, while the remaining 20% should show your list of properties and other promotional information. To learn how to create content as fun as it is useful, read this article. These could be some examples to start:
- Infographics about buying and selling homes, increasing property value and more.
- Practical advice for beginners and DIY enthusiasts.
The content should be brief and super interesting. The videos are an excellent demonstration for the homes you are negotiating. Your goal is to build relationships and increase prestige. Think of the long-term profitability and not the hurried sale. By the way! It is important that you know the best moments to publish according to your audience.
Add Blocked Content To Grow Your Customer Base
Free content is intended to provide value to your subscribers. Meanwhile, restricted content is designed to increase your contacts and find new potential customers.
Private Content Is Bigger And More Complete
People must exchange their contact information (i.e. their email or phone number) in order to access it. Some examples of blocked content for real estate agents include white papers, e-books and PDF files on topics such as:
- Buy a house.
- Sell a house
- Relocate in a city.
- Neighbourhood reports (i.e., schools, crimes, traffic, etc.)
You can post this private content just like your usual posts, or use it to create a Facebook ad.
Every real estate agent must use Facebook ads to reach current and potential clients.
Invest During The Most Active Months
You will have high and low seasons. The secret is to set up ads during the busiest times of the year. The technical part of Facebook Ads also plays in your favour. When you upload a CSV file with all your contacts, Facebook will direct your ads to those accounts that match the names, emails and phone numbers you provided. This helps you stay in touch with customers who have already bought or sold houses with you (and they may do so again). After uploading your contact list, Facebook will create a “similar audience” based on the same ideal audience characteristics. This means that Facebook will classify your contacts and try to find other users in its database with similar characteristics in terms of age, location and income.
If Facebook finds a match in this “similar audience,” your ad will be transmitted to them, offering you the opportunity to market outside your typical audience and get potential contacts.
Aim for newly engaged or newlyweds. This demographic can be a large segment for buyers. Engaged and newlyweds are making an important transition in their lives. They could be looking for their first nest. 35% of adults who are currently married bought their first home before reaching their second anniversary. Facebook collects the data of its users to provide you with a segment of people who are likely to move and, therefore, are more likely to need your services as a real estate agent.
Take advantage of demographic data such as age and income to target your ads to potential buyers and sellers.
Try Facebook Pixels
Have you ever looked for something online and then saw a Facebook ad about that same product?
Information is then collected to target ads based on that action. All you have to do is take this free Facebook code and add it to the code of a specific page of your site. Another way to increase conversions is by directing your traffic to a landing page. A landing page is an introductory section on your website with one goal: achieving conversions.
Your Facebook ads will get better conversions if you direct your traffic to specific landing pages for each campaign.
Do not give your visitor too many options. Just provide a link.
If you offer them several links, your visitor will be too overwhelmed to make a decision. Use the right words and images to attract your audience. Think about what they are looking for more.
Just imagine this template for your real estate business.
Now it’s your turn
It is time to put today’s knowledge into practice.
- Start by creating a Facebook business page for your real estate business.
- Then, brainstorm the free content that you will publish on your Fanpage.
- Do not forget to direct each ad, subscription and private content to your own landing page.
Follow these tips, and you will get your inbox filled with potential customers.